Study apps are having their moment, and with exam season coming up, it’s the perfect time for them to get noticed.
From “toxic study motivation” to “Chat GPT takedowns,” academic productivity has gone fully viral.
And Mindgrasp, the “AI study assistant,” is right in the middle of it.
Launched in 2022 by Apricot AI, the app helps students quickly summarize lectures, take notes, and generate proper citations. It’s positioning itself as the trustworthy, citation-safe alternative to Chat GPT (but aren’t they all…).
At the moment, the app is pulling in 9,000 downloads a month and bringing in $10,000 in revenue.
Mindgrasp has been quietly building a small but growing media engine.
They’ve hit 39 million lifetime views, with some clear peaks, and 7 million views in the last 30 days alone.
Right now, they’re running 15 TikTok accounts, including 4 new UGC-style pages that popped up in the past two months.
You can access all data here: https://app.shortimize.com/c/2b10I4TDRPKibB
Across these accounts, two content formats are clearly leading the charge.
- Format #1: Toxic Study Motivation
We’ve covered this growing trend more than once. It’s raw, a bit guilt-trippy, and speaks straight to your face, part tough love, part therapy. Most importantly, if done well, it has an insane viral potential.
This video got 2.7 million views, and it’s just one of several posted by different creators. In the clip, she starts with the hook, “Aw, you’re too tired to study?” then rolls into a list of tough-love consequences for slacking off, like: “All good, all good. Just imagine your boss calling you replaceable and they’re right.”
Then the they introduce the solution “That’s why I use Mindgrasp“
Once you start watching, you can’t stop. These videos feel like your friend staring straight at you through the screen except instead of comforting you, they’re calling you out.
- Format #2: ChatGPT Takedowns
There’s another mini-trend making the rounds in the study app space: mocking the unreliable rival while hyping your own app as the “only one you can trust.”
Creators film themselves talking straight to the camera, with a meme-style caption on top like:“pov everyone’s finding out ChatGPT gives fake citations but I’m safe because I only use Mindgrasp it’s actually RELIABLE and I can’t risk that degree”
This video pulled in 1M views:
And this one 766K views → “If you use ChatGPT you’re COOKED“
The tone is half rant, half PSA. You feel like you’re hearing a hot take from a classmate.
This account launched less than a month ago, and it’s already their top performer.
It pulled in 12.5M views with one single format.
It’s the same setup every time: one creator, one pose, a thousand hook possibilities. Here are some of them:
- “When you’re so deep into your research you start recognizing authors like they’re celebrities.”
- “POV: everyone’s finding out ChatGPT gives fake citations but I’m safe because I use Mindgrasp.”
- “POV: you finish 5 papers in 2 hours because the PhD student next to you was using Mindgrasp.”
But this isn’t Mindgrasp first viral streak.
Back in 2024, they jumped on the “angry professor” trend, a skit where students poked fun at strict teachers (played by actors). They brought it back in February, and one of the new videos took off with 15.2 million views.
Mindgrasp has proven it can read the room and insert itself into study-culture trends.
Now, they’re doubling down on their ecosystem. Under the same developer Apricot AI, two new apps just dropped:
- LecturePro AI → transcribes live lectures and turns them into notes.
- NotesPro AI → organizes and rewrites notes in cleaner, structured formats.
NotesPro is already being soft-promoted through Mindgrasp’s creator network.
One recent post to promote NotesPro AI did just a few hundred views with this hook: “I got asked to try out this brand new note taking app that just release..”
No major UGC rollouts yet but this slow promoting hints at a cross-promotion strategy similar to how StudyFetch scaled in 2024: use one app’s virality to funnel traffic to the next.
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