Carter Chat was released in 2024 as an AI viral chat simulator. It has been posting regularly since then, with their main account, @carter.chat accumulating over 42 million views.
They have been relying on mostly on three formats, each linked to its own specific distribution phase.
Format 1: Creator close‑up
This format was used only in 2024.
It is always the same creator in a black hoodie, talking directly to the camera.
Each video begins with a clear mention of the app “Carter AI”.
3.2M views
2.1M views
1.7M views
Comments consistently reference the app, creating a feedback loop around the product.
Format 2: App Icons
This format was also launched back in 2024.
It consists essentially of showing the icons of two apps, C.ai and Chai, that are already well-known in the AI chat simulation universe.
They present Carter has “the baby” of those two apps, quickly positioning it in the market.
1.7 views
Format 3: Illustrated videos
This format defines the 2025 phase.
For this one, they always follow the same theme, texting with a “bestie.”
- “casually talking to my bestie”-> 1.7M views
- “POV texting your AI chat‑obsessed bestie”-> 906.7K views
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