When we last covered Airlearn, they were going all in with the“crying while learning” era with 3.3M views and 160+ accounts.
In the last 30 days alone, Airlearn’s network pulled 26.4M views. And the accounts keep growing too: they’re now at 200+ accounts.
That’s 40 accounts found since November.
And yet, most of the views are still carried by the same simple format:
Tight frame. Wet eyes. One line of pain.
- “Why is _______ so hard??”
@learnwithantony1
Hook:“why tf is Portuguese so hard?” -> 1.8M views
@learnwithshrimpik
Hook: “Why tf is Russian so hardd?!??” -> 519.1k views
And their most performing account is creator-led accounts posting that format again and again
@bayleeonajourney -> 16.7M views
(Her “Why is Spanish so hard??” series pulled 2.2M and 1.4M views alone.)
And while the crying-face template drives most of the volume, Airlearn’s creators are testing other formats:
Quiz format:
“I learned English on Airlearn I got this” -> 208.6k views
Storytime twist:
“I’m glad I learned French on Airlearn” -> 1.7M views
You can track all their accounts here: https://app.shortimize.com/c/2b10C3yQgg26Ax
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