Lovelee is a widget couples app that puts your partner on your home screen.
In just two months, it reached 70K downloads and 21.8M total views.
They only run two official accounts, TikTok and Instagram, both called lovelee_app, and they post the same videos on both.
On TikTok, they hit 5.1M views and 47K saves on November 28, 2025 with this hook:
“may this type of love find and heal you“
One day earlier on November 27, 2025, they also hit 5.1M views on Instagram and got 100K shares with a very similar hook:
“may this type of love & care find you“
Beyond the “may this type of love” hooks, they also blew up with POV hooks.
“pov: you found the best way to ask your bf to make u tacos” hit 2.8M on IG and 880K on TikTok.
“pov: reminding your bf to feed you” got 1.9M on IG and 980K on TikTok.
The top 10 most viewed videos all followed the same pattern.
They used either a “may this type of love” hook or a “pov” hook.
They also used the same faceless, zero cost format every time:
Scene: two phones on a lock screen + a candle.
Action: type a message on one phone, show it pop up on the other.
CTA: end on the app name + logo.
One format, two accounts, and two hook styles led to 21.8M views and 70K downloads.
Lovelee’s Shortimize collection:
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