Instagram account @arising.ai pulled in 21M views on IG Reels with one repeatable format. Most of those views landed in a single day.
The account posts a daily series of interesting prompts, with each video leaning on the same (extremely) simple structure.
The format is completely faceless and starts with a dark background and a hook at the top: “Banned Prompt # x” (x being the number of the video)
A skull logo appears, then after a fade-in you see the prompt inside ChatGPT.
Recently, the creator added a simple CTA in the caption:
“Comment ‘prompt’ to get prompt pack.”
Viewers comment “prompt”.
He then replies to each comment and tells them to check the link in his bio.
That link goes to his Gumroad page, where he sells a vault of 1,000+ prompts for $1.
So, the funnel looks like this:
Comment → creator replies “check my bio” → link in bio → Gumroad page with “1000+ Premium AI prompts”.
On September 13, two videos finally proved once and for all how strong this format can be:
Banned format #94 -> 8M Views
Banned format #93 -> 10.7M views
Full account data is available on Shortimize:
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