A 2016 app has just started experimenting with UGC creator marketing. We found one account using a very simple shocked hook that leads straight into an app demo:
“there’s NO way I spent 3 hours book shopping and then I just find this?!!! 💀💀💀”
If you look closely, the nails do not match between the face shots and the demo footage.
This suggests they are creating two fold videos by patching a face clip on top of a separate app demo.
This setup likely helps cut costs, even though it restricts them to certain formats.
Still, it is a solid win, considering they already have two videos sitting at 150K views.
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