$100K MRR With Faceless Slideshows

Stronger was launched back in May 2022, as an AI workout tracker and coach.

It lets users log workouts, browse hundreds of exercises, and make friend groups to keep the motivation going.

Last month, it got 80,000 downloads and now sits at $100K in MRR.

https://www.appstoretracker.com/app/stronger-gym-workout-planner-1621719397?country=us&return=find&search=stronger

Stronger runs a pro subscription that costs $11.99/month or $69.99/year.

They offer a free 7-day trial that auto-renews once it ends. The core tracker works for free, but most features are locked.

They’re growing mainly through short-form videos on Instagram and slideshow posts on TikTok.

In October alone, they did 82M+ views.

They run 15 “stronger”-branded accounts. No UGC, just faceless edits and founder-led posts.

Their top Instagram account: @strongermobilereels, which has pulled almost 300M views with one repeatable format:

They repeat this faceless 3D body model showing an app feature with a short hook on top, over and over again. Then, to up their chances at going viral each time, they plug memes and trends into their 3D model.

100 men vs 1 gorilla : 43.7M views

Gym goth girl: 37.3M views

Bro got a dumptruck (engagement hack): 9.4M views

In the last few months, on TikTok, @strongerus and @strongermobile also blew up with faceless slideshows.

Each has 100M+ total views.

A recent winner on @strongerus came in October..

“I don’t feel like going to the gym today” 48M views + 22M views

Two slides. First is a car selfie cover.

Second is a “neither did he” app feature slide.

Another two-slide version took off in September:

“you’ve changed” 11.1M + 11.3M views

Showing the progress on the app in the second slide.

@strongermobile repeated the same selfie + app slideshow format and went viral as well.

These three accounts powered the latest surge. It shows how strong a clear visual feature can be.

Stronger climbed from #432 in early September to #14 in October, largely on the back of TikTok faceless slideshows.

You can access their entire collection on Shortimize: https://app.shortimize.com/c/2b10GgLFyRHxVd