It’s not easy to build a strong creator network and content strategy, especially in the AI roleplay/character niche.
The space is already crowded, and the core audience isn’t necessarily watching this exact kind of content.
Still, Jupi tried, and they experimented with some pretty advanced formats.
For example, a two-person format where you “catch” someone in the act, in this case the brother:
They kept pushing that format (and a few variations of it), but their best-performing content actually came from this Maria creator: super short 5-second mini stories.
Unfortunately, it didn’t really drive views, and even if it did, it probably wouldn’t have driven traffic anyway.
After reviewing a lot of roleplay AI apps like this, we still haven’t seen a face/creator strategy that’s truly working yet.
But that doesn’t mean it can’t be cracked.
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