This format, popularized by the account @cityracksshow, is a mix of fashion and social fun.
A stylist walks up to someone on the street and offers them a full outfit makeover. The stylist has just 10 minutes to go into a store and pick out a full outfit for the person.
The video captures the countdown, the outfit selection, and the person trying on their new look. The person who gets the outfit loves how it turns out and says they feel more confident and empowered in their new look.
A fashion app turns this quick transformation challenge into a playful feature, pulling users in to test bold looks and discover new styles in minutes.
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