Creators are using this countdown audio (“1, 2, 3…”) to build tension and then “release” something they’ve been holding in: excitement, frustration, emotion…
Anticipation → tension → emotional dump.
A few examples:
“When I reunite with my friend I haven’t seen in forever and finally release the craziest lore debrief” -> 8.6M views
“When my HG starts laughing because I got my period so I Bluetooth it to her” -> 7.7M views
“When it’s time to see if I’m still on delivered, but turns out I got unadded” -> 6.3M views
Sound: https://www.tiktok.com/music/original-sound-7568312413477407543
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