Why UGC Bundling Could Just Work

I’ve been thinking about a strategy called UGC bundling.

The idea is that one account promotes several products (say five) in the same niche.

Since accounts usually grow faster when they stick to one niche, building a network of StudyTok or DevTok accounts that highlight multiple products at once could work really well.

This can be done with both videos and carousel-style recommendations.

A lot of accounts already use this approach, whether paid or organic UGC, and the big advantage is that it feels more natural than a single-product promotion.

Examples:

Someone like David Park at Jenni AI could benefit from this strategy with his new bundle, for instance.

The same applies to any verticalized app studio that manages to promote multiple apps in categories like EdTech, Social, or others.