This trend uses the build-up in Sabrina Carpenter’s song to reveal a dramatic transition.
Opening Clip: Calm or simple shot, creator looks ordinary, the setting is plain, or they show an “unready” look.
Beat Drop (“Here it comes…”) → Snap Transition: Instantly cut to a new vibe — glam outfit, bold makeup, new location, or even a surprise scene.
The timing of the edit is everything: match the snap or jump-cut with the exact beat drop for maximum impact.
Let’s take a look at some examples:
25.4 M views – 4.3 M likes
https://www.tiktok.com/@brookemonk_/video/7554861380839525663
12.5 M views – 2.8 M likes
https://www.tiktok.com/@mayarebekahsonnenberg/video/7546819393850805535
14.2 M views – 2.3 M likes
https://www.tiktok.com/@_rorii1_/video/7548345997190122774
11.9 M views – 2 M likes
Creators often add movement to hide the cut:
- Spin your head or hair in the first clip and finish the spin in the second clip.
- Swipe your hand across the screen.
- A full-body move
How to Join the Trend
- Film Two Clips:
- Clip 1 → neutral/start state.
- Clip 2 → transformed/end state (new outfit, space, product on screen, etc.).
- Edit on Beat: Line up the cut at the exact “Here it comes” lyric or beat drop.
- Add Captions or Text Overlay: Optional but effective, tease the reveal (“wait for it…”, “before coffee vs after”, etc.).
Creative Angles for Brands
This trend is perfect for reveals not just personal glow-ups:
- Product Launches: Show the “old way” vs. the product reveal.
- App Feature Drops: First clip shows a problem → beat drop reveals the new feature solving it.
- Makeover & Styling: Outfit change, hair/makeup, room décor.
- Travel / Events: Before packing vs. arrival at destination.
SOUND: https://www.tiktok.com/music/original-sound-ebssssss-7543688891983760129
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