She turned a 10M TikTok video into 150K+ on Discord, 2 apps & a book
Linda Shad’s growth hacking to a $17K+ MRR indie business:
Linda Shad started posting videos of her drawings on TikTok in 2016
After her 1st video went viral (500K views), 100 people signed up for her Discord group
A bit after she met Ben and they started working together
& found a name and concept for the project
Meanwhile, another video exploded (10M views), and 150,000 people joined Discord
So they launched the first version of Voidpet:
At the time as a self-care game, then they developed it to become a gamified journaling app
Voidpet: Mental Health => 10K+ monthly downloads & $9K MRR
Users collect and evolve emotion-based creatures & track their mood/habits
And one year later, she launched a new one: Voidpet Dungeon
Launched 3 months ago => 7K monthly downloads & $8K MRR
It’s the same characters but in a more gamified way (kinda like Pokemon)
On her TikTok account (tt@lindashad) she has 214K followers
& reached 78,100,000 total views, posting drawings and her artwork
As well as her own founder journey & story:
“So I’m making a game that it’s like Pokemon but…” => 4.2M views
“POV: your indie game gets nominated for google apps of the year and…” => 6.7M views
“Quitting job with no dev experience to create an app…” => 1.4M views
She’s killing it, not just on TikTok:
Her personal brand is active everywhere : TikTok, Instagram, YouTube, X, LinkedIn, Discord & on her own website
Interestingly, her co-founder did the same:
Found his TikTok account tt@benawad
He posts random/funny content about his life of dev work, but check this:
706,000 followers on his account (with a CTA in bio for Voidpet game, ofc)
Combined, they have almost 1M followers on TikTok alone (personal)
vs 9K on Voidpet’s branded account
2 months ago, Linda
Published a book on Amazon called Hands of Greed: The World of Voidpet
Not a lot of sales atm, but she started doing a series on TikTok/Reels to promote it:
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