Introduction
Here’s a deep dive into the astrology niche on TikTok, including popular content formats and case studies from viral apps making tens of thousands in recurring revenue.
TikTok Formats
The niche is as extensive as it gets. We have found interesting cross-vertical formats and viral ideas.
Faceless AI Slop
There are several ways to create faceless AI astrology videos. Most makers still rely on older, budget voice AI rather than the newer ElevenLabs voices.
Which shows that the quality of the video matters less than the quality of the astrology content.
Both the left and the right videos look and sound rough, but they still stand out on their accounts and have pulled in millions of views.
Take a look at the first and second video here.
These use more advanced AI, with better visuals, cleaner subtitles, and smoother voiceovers. But they perform about the same as the lower-quality ones.
We didn’t see much of a difference.
Now people are even mixing Veo3 ASMR:
Astro Slideshows
Here are three slideshow formats that pull in lots of views.
The first is a single-slide post. She has topped a million views with it twice by asking “Tell me your …” and teasing with “I’m talking about what makes you spicy.”
The second is a six-slide intro where she shows different sides of herself based on her zodiac signs. The hook “Introducing myself as my big six” is catchy and easy to reuse.
The last there’s the 4 × 4 grid story. It usually showcases a “contract”, here: “unhealed fire sign” to a “healed fire sign”.
Readings & Talking Videos
This type of content (1, 2, 3) makes up a big part of the niche – whether it’s tarot, numerology, or straight astrology. Most of the creators use it to sell personal readings.
See the middle video above?
It’s an eye-catching format that’s now being used in astrology, though we’ve seen it pop up in other niches too. It features layered text in different colors and fonts scattered across the screen.
It pulls you in and keeps you reading. It also kind of mimics a “live” interface.
Memes & Skits
Skits and memes are popping up more and more, mostly on accounts that do astrology readings. They usually play off common astrology stereotypes.
Silent List Styles
Our team’s favorite scalable view generating format. Also it might convert less if you use it to push an app; it usually makes a legit amount of views and helps build up accounts. Or if done at scale can be a strategy in itself.
The 2nd, 3rd and 4th account are full faceless; with various themes – the later being highly designed.
Most interesting is this one; easier to kickstart as faceless accounts can be tricky, and highly scalable:
Single Sign Accounts
We came across accounts like this recent one. It has 6K followers and a lot of breakout videos.
She focuses on just one sign. Her own. The format is stylized text over close-up shots.
Focusing on a single sign is a smart move.
It lets the content stay focused and makes targeting easier. In astrology, this has two main benefits: you either speak directly to people with that sign, who will naturally watch, or to their friends, who’ll likely share it with them.
The example below takes things further. She runs multiple single-sign accounts, along with a general one. Each of them is performing well, with several viral posts.
She’s using these accounts as a funnel to sell info products and more.She’s using these accounts as a funnel to sell info products and more.
Link to accounts: 1, 2, 3 and 4.
Astrology + Pregnancy
A popular cross-niche in astrology is mixing it with pregnancy or period tracking. Many outliers were spotted by our team there.
It’s a smart angle for a niche app in a well-established space like period tracking.
Astro + Relationship
Left, center-left, center-right, right.
The biggest crossover in astrology is with relationships. It makes sense, if you have a conversation with most people who are into astrology, they’ll eventually start talking about love and dating.
On TikTok, relationship content gets some of the highest views out there.
Hooks like “Red Flags in the Birth Chart” or “What Couple Type Matches Each Sign” are strong and easy to reuse again and again.
Astro + Money
It’s unclear whether there’s a strong angle for these “money” related hooks, but they’ve performed well across multiple creators, so they’re worth noting here.
Astro + Fashion
Left, center-left, center-right, right.
Astrology and fashion might be the most untapped combo out there.
Things like showing your style based on your sign, or how to dress or glow up according to astrology, clearly work.
As you can see in the screenshot above, this idea performs well across different content styles.
We think there’s real potential to create products that blend astrology with fashion.
Love Spells
The two videos above pulled in a total of 27 million views.
Off the back of that, she’s selling Love Spell Jars. It’s hard to tell if the business came before or after the viral moment, but it’s another cool “psychic”-style angle worth noting:
Long Stories
Left, center-left, center-right, right.
“Send this to yourself right now. For the next 6 months you’re going through a major upgrade in your career, bank account, relationship and will experience the wealthiest months yet.”
“Enjoy every moment with your Aquarius wifey cause one day she’ll remember how much she loves her freedom and peace of mind”
“Tell me your sign and the sign of the worst relationship you’ve had. I’m not talking we fought a little. I’m talking we were a HORRIBLE match. Bonus if you know other parts of your charts too (moon, Venus, rising)” – 1 slide carousel
“pov: you’re a scorpio/leo rising and people always know who you are even tho you don’t”
“pov: you just broke up with a earth placement and thought they’d come back esp CAPS & Taurs
Here’s a handpicked list of longer story hooks. There are strong ones for lots of astrology subtopics, and they can really help drive views. More examples are included in the dataset at the end of this report.
Others
We noticed through a handful of videos that trends also work well in this vertical—such as the “I lied. Put your clothes back on…” format:
https://www.tiktok.com/@thepopastrologist/video/7495478736553528622
“I lied. Put your clothes back on. We’re going to talk about how the week of April 20 is going to be impactful, intense, and a powerful third act in a play that’s been unfolding over the last five months. Act 1 of this play began on November 3, 2024 (the U.S. election). Act 2 happened on January 3, 2025 (the LA fires). Act 3 is expected on April 26, 2025, following a week of reality checks, accountability, and finally acting on what we’ve wanted all along.”
We also found this hook effective at grabbing attention:
https://www.tiktok.com/@somachhaya/video/7519764710154046751
“If you’re watching this video on June 25, it’s your lucky fucking day.”
Astrology App Strategies
Starcrossed
The founder of Starcrossed started out two years ago on TikTok as @nedatheastrologer, posting short astrology videos all about dating—things like “How rising signs affect looks” and “Dating a Cancer man.”
There was no product, no pitch: just her talking straight to camera.
In 18 months, she pulled in 195 million views on one account and kept a strong 7.9% engagement rate.
In December 2024, she launched Starcrossed.
A week before the launch, she added a temporary link in her bio and started using captions like “Personalized readings for $6.99… link in bio.”
Now, Starcrossed is pulling in $70K MRR on both iOS and Android. With downloads going down recently.
She’s priced slightly above the usual astrology apps, with a clean design that feels like Co–Star meets The Pattern, but focused on love and soulmate readings.
You can track all her partnership accounts here:
https://app.shortimize.com/c/2b108aleDwgNvl
They’re not exclusively promoting her app, but rather different astrology products including hers.
She likely inspired the next featured app, Astra, which is currently #1 on the App Store as of July 2025.
Astra
Astra hit #1 in the Lifestyle category on the App Store after a full rebrand. The app’s been around since January 2024 and now pulls in 900K downloads a month, along with $500K in monthly recurring revenue.
At first, Astra was more of a general “life advice” app. But recently, they’ve shifted into the astrology x dating niche. Just like the creator we mentioned before.
All three of their most viral videos ever were posted just last month. All focused on soulmates:
The soulmate feature (shown on the left) is a big trend in astrology apps right now. It generates a sketch of your soulmate based on your horoscope, and it’s been blowing up on TikTok.
13M views:
Lately they’ve also been expanding their ambassador network, with 10 new creators just hired. You can find them all on Shortimize’s collection here:
https://app.shortimize.com/c/2b10UDPYZY1voX
They’ve also notably been doing large scale influencer marketing. Partnering with hundreds of micro influencers:
Astroscope
Astroscope pulled in 60 million TikTok views over the last 30 days by sticking to one repeatable content format. Since launching in 2020, their main account has racked up 2.6 billion views.
They built an automated slideshow strategy that’s been generating views for years. Nearly all of their 12 accounts focus on a different language, like English, Portuguese, Spanish, French, and German.
The main account, by far, is @astroscope on TikTok, with 2.4 billion views and 2.1 million followers.
While they cover more than just dating, their biggest hits are often carousels about flirting styles and romantic compatibility, like this one that pulled in 9.8 million views.
You can check out all their accounts here:
https://app.shortimize.com/c/2a10rma0QaPVcA
Astroclub
This French app launched in 2018. Over the past 30 days, it brought in $60K and 10K new downloads.
They were running four TikTok accounts, but one got taken down. Out of the remaining three, this one stands out with 22.7 million views in total:
They’ve mixed headshot videos with faceless carousels, and it feels like Astroclub never fully locked in one format. Still, their top videos were the zodiac sign pyramid rankings—those were huge across all kinds of content back in 2024.
They’re not posting every day anymore, but if you want to track them or look at their old content, here it is.
Copia
Copia shows how you can build a fresh use case in a crowded niche. Launched in March, it’s a manifestation app made for Gen Z women.
Founder Chloe Gaynor grew it to 10K downloads and 6.6 million views in just the first 30 days of TikTok marketing.
Before launching Copia, her personal TikTok account, @chloeegaynor, had already pulled in over 21 million views.
She used that momentum to launch Copia’s official account, which hit 5.9 million views in its first month:
All her videos are headshot-style, and she switches between long, on-screen hooks and quick, punchy ones.
A lot of them are filmed in her car, which has become a go-to setting in the female UGC playbook.
Once she saw early traction, Chloe launched six more TikTok accounts and brought on a few creators to manage them.
Two of those were personal, face-led channels that added another 1.4 million views. One account leaned into a “founder” or “girlboss” vibe but didn’t grow as much, pulling in about 95,000 views over four months.
You can track all of them here:
https://app.shortimize.com/c/2b10g958QWwP5c
Moyra
Moyra is a simple astrology app that also features an AI chatbot for answering astrology questions.
It launched back in 2018 and is mostly inactive now, with only about 1,000 new downloads a month. Still, it brought in around $10,000 in monthly recurring revenue last month.
At its peak, they ran eight social accounts: three on Instagram and five on TikTok. These accounts fell into three categories:
The official “askmoyra” pages had the highest views. Then there were faceless astrology-themed accounts, likely run by AI, which got mid-level views. The last group was “astrologer” ambassador accounts, which mostly had lower engagement.
You can see all of them here:
https://app.shortimize.com/c/2b108puDmq3LRa
Their best-performing content came from the official accounts. One video in particular hit 1.5 million views (with paid boost) with a dramatic storyline: “My boyfriend and I broke up, I took the test on Moyra, it said we were twin flames… he drove to see me in the rain.”
Their Turkish account, tt@askmoyra_tr, is the most consistent today. It’s not going viral, but it sticks to a format: simple, faceless sign descriptions. Most posts get around 20K–30K views.
And if you check, Turkey is now their top user country.
They also tried paid influencer collabs. One video hit 16.6 million views with a numerology angle : “I bet you didn’t know this from the day and minute you were born”, and then “Find your number on Moyra.” Though paid, and extremely low engagement rate, suggesting it might not have converted much.
Datasets
Find a complete datasets with 5K+ viral outliers in the Astrology space; as well as thousands of related accounts:
Closing Thoughts
Astrology is a wide-open space on TikTok, with tons of viral format ideas and room for niche app concepts.
We’ve covered and seen many apps generating $50K+ in revenue there.
While competitive, the vertical is growing rapidly.
It’s a good time to position yourself with a business in that space.
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