With the rise of people using ChatGPT for free therapy sessions, it was only a matter of time before consumer app studios spotted the trend and tapped into this niche to make (in theory) easy money.
It didn’t take long.
Vent AI launched last November, offering a 24/7 virtual friend. It’s basically someone who’ll listen to you vent, keep you company, and give advice no matter what you’re dealing with.
You pay based on how much you talk — 3 hours for $7.99 a week, or 11 hours for $12.99.
In February 2025, Vent Now showed up. It calls itself “your pocket companion for emotional growth,” but it’s basically the same idea with new phrasing. It tracks your moods, gives you reports on how you’re feeling, and helps you spot patterns to grow emotionally.
Vent Now has a more straight-forward subscription model – $6.99 weekly, $12.99 monthly or $39.99 yearly.
Both apps lock most of their advanced features behind a paywall, including things like mood tracking reports, insights, and guided journaling.
But in the past 30 days, Vent Now recorded 20,000 new downloads, while Vent AI is estimated to have gained around 1,000.
Vent AI is still struggling to lift its MRR off the floor, while Vent Now is already generating $10,000 per month…
What’s happening?
The Pioneer: Vent AI
Vent AI, the older app, is running 14 TikTok accounts. They’ve been posting since the month they launched, but so far they’ve only hit 1.1 million views. You can check their accounts here: https://app.shortimize.com/c/2b10JePgcRVZYs
Each account is run by an ambassador, except tt@michele_serro, who claims to be “building Vent AI” on her bio.
Michele started posting headshot videos where she talks directly to the camera right when the app launched. Her videos are mostly educational, and she only mentions the app when introducing herself as the founder, and then later in the video as a subtle reminder, without a direct call to action.
None of her videos have exploded, but these two stood out:
“Everything in life is a muscle” → 62.3K views
“How to be everyone’s favorite friend” → 31.4K views
She also runs @vee_your_no_bs_friend, where she posts the same kind of headshot videos, plus some clips showing the app without her face. Neither account has gotten much attention.
Their top ambassador account pulled in a decent 252,000 views — but that came almost entirely from one video that shot past the usual numbers with 188,000 views.
The video is a silent UGC clip, like all the others from the ambassador accounts, and it uses a long hook:
“unfortunately my nervous system can’t tell the difference between my bf not answering because he has a life vs he secretly hates me and wants nothing to do with me”
Most of their posts follow the same formula: long, text-only statements describing anxiety-inducing or sad situations. There’s no real push to the app, except for an occasional mention in the caption.
The Challenger: Vent Now
Vent Now, meanwhile, is running a faceless content machine that’s already racked up 21.2 million views.
We’ve spotted at least 10 active accounts. At first, they seem like they’re each run by different ambassadors — but look closer, and it starts to feel like one intern might be behind all of them, posting non-stop.
Check them all here: https://app.shortimize.com/c/2b10qYQJO8ZPqO
Now here’s the wildest part:
Each account posts the EXACT same format over and over again. All cover images are the same, and they’re all faceless, aesthetically pleasing repurposed images taken from Pinterest.
Take their top account — it’s already hit 8.7 million views.
Every post is a slideshow, and they all kick off with the same first slide. The hooks get reused in rotation. The rest of the slides are shuffled around between posts, but they all keep the same look and feel.
Here are a few of “her” best hooks:
- “how to stay detached (From a girl who used to always give more than she got)” — 691K views
- “How to finally detach from a relationship that took over your entire life (after you break up)” — 642.1K views
- “this is how you are becoming UNRECOGNIZABLE in 30 days.” — 839.3K views
- “Unhinged mental health hacks I learned in therapy (that no one talks about)” — 594.3K views
- “Some weird hacks my psychiatrist gave me to actually fall asleep (From a girl who had the worst insomnia)” — 1.2M views
- “5 unhinged mental health hacks that actually work (From a girl who went to therapy for 5 years)” — 702.4K views
- “How to stay detached (From a girl who used to be very dependent on others)” — 494.6K views
- “how to stay detached (From a girl who finally realized peace is more attractive than potential)” — 503.1K views
tt@ashleyspam40 got 4 million views using the same exact formula — just a different cover image.
Her top post alone pulled in 2 million views:
@adviceunsaid has hit 4.4 million views. The account switches up the cover images but sticks to the same structure and “detachment”-themed content as the top performer.
Vent Now has posted 2,678 slideshows so far.
Vent AI — even with more accounts and a longer runway — has only managed 654.
Vent AI is paying ambassadors to create content.
Vent Now looks like it’s being run by one person, churning out slides with copy-paste templates in Figma and recycling hooks using Gemini and ChatGPT.
We’re not saying one method is better. But it does raise the question: are you scaling in the most efficient way you can?
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