I think every new AI model release creates a short-term arbitrage window. Sora is a clear example. It might become a longer play (hard to predict), but past cases (such as Veo 3) show those opportunities usually fade fairly quickly.
A useful example is the app we covered last week that produces fake lecture halls: https://www.socialgrowthengineers.com/133m-views-lecture-hall
Using a simple prompt I recreated a lecture-hall scene.
“A professor in a U.S. lecture hall screaming at students in a high-pitched voice because they are using a software called ‘GPTCheat’ to cheat on exams. It is filmed secretly by a student and needs to look very realistic.”
The prompt is basic and could be refined to better match the viral fake lecture clips. The realism comes from the sneaky, phone-quality filming.
Add a small, believable “wtf” element that is still realistic but expensive to stage in real life and you get a strong short-term arbitrage format.
There are many other promising formats, especially group scenes and more complex setups, that Sora could generate efficiently.
Their Cameo feature can maintain face consistency, for example keeping the teacher looking the same across clips.
We’ll shortly be building up some prompt guides for Sora formats.
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