Unlockt, launched in 2022, lets users sell digital files (photos, videos, PDFs, audio) by setting a price and generating a unique payment link, basically creating a random “OnlyFans for files.”
The platform takes a 25% cut per sale (10% from the seller, 15% from the buyer) and is currently pulling roughly 80K downloads per month.
Growth has come from a tight set of short-form formats that together drove about 21M views. The team runs four accounts across TikTok and Reels and leans on a mix of boosted posts, organic hits, and creator partnerships.
One boosted, faceless clip on the official channel tallied ~6.5M views.
Format 1 – Fast screen sequences of payment screenshots ending with “it’s that simple” plus a quick app mention — a clean proof-of-earnings play that feels low-friction.
Another faceless video targeting the French market went fully organic and hit ~6.7M with about 2.2K comments asking about the app.
Format 2 – Faceless, market-targeted demos (example: a French-focused clip) that lean into local language and cultural cues to spark organic discovery.
Earlier in the rollout, influencer collabs were the core strategy, including skit-style promos with creators in the 400K+ range.
Format 3 – Influencer skits and collabs that tie the app to a creator’s persona or a trending format, useful for initial awareness but harder to scale cheaply.
It still feels like there’s more easy formats with huge potential to go viral. StudyTok-style “earn $X selling notes” hooks, running proofs of earnings (growing balance screenshots), and wild first-person seller/buyer stories that read like micro-testimonials.
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