Turning Sugar Cravings into a Viral Video

198 days after launch, STOPPR, now rebranded as “STOPPR: Women’s Sugar Tracker”, has grown beyond its original market.

What started as a small self-improvement app with mostly French and a few English ambassadors has evolved into a multilingual, cross-country creator ecosystem pulling 1.9 M views in the last 30 days alone.

The Hook: “3 weeks sugar-free.”

Now, the network spans Italian, Polish, and other European creators. Every viral STOPPR video opens with a personal confession.

  • “E se ti dicessi che la mia nutrizionista mi ha detto di scaricare quest’app?” — 115.3 K views
  • “Ta jedna dziewczyna, która potrafi zjeść tylko jedno ciastko…” — 108.4 K views
  • “3 settimane senza dolci i zucchero :)” — 108.2 K views


Less than a month in, and their videos are already taking off: viral numbers across TikTok in just 30 days.

tt@splendifiore (first post on 30/09/25)

119.9 k views

115.6 k views

“What if I told you my nutritionist made me download this app and I haven’t had sudden hunger attacks since?”

“Three weeks without sweets or sugar :)”

tt@nat.stoppr (first post on 28/09/25)

111.1 K views

“That one girl who can eat just one cookie and calmly put the rest away.”

All-time views now sit at 7.8M, and their most viral video still comes from a French ambassador:

498.2k views

It’s the same format used by many apps lately:  tight framing, face close-up, emotional payoff. STOPPR turns an everyday craving into a relatable story arc: “the girl who can say no to one cookie.”

Track and analyze their accounts here: https://app.shortimize.com/c/2b10yWds9d66fc


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