I dare you to ship an app as basic as this one and make $70,000 MRR. This app took a simple concept we are all familiar with- bar games and turned it into an app.
Their App store description reads that: “TOZ app is the new game to kick your party with friends! TOZ is pub-free and includes many free games to save you from a boring party.”
It’s #35 in France and currently expanding to the US market.
But let’s back up real quick, TOZ was released in 2019 and was stuck between #30 and #60 on the France App store for months. They were monetizing with a premium subscription:
TOZ is running nine accounts across TikTok/Reels:
- 2 founder-led (tt@adrienblc + tt@help.bryanjk)
- 4 ambassadors
- 3 official
You can track all of them on Shortimize, including the new ambassadors they just hired.
This account, tt@juliajustfunzies, started on May 15th and is already their top-performing account.
This video went viral two weeks later, with 285K views:
How does it work? After the hook, they show an app demo.
Two of TOZ’s ambassadors post in English, the rest in are in French.
They’re also driving traffic to their website with a fully optimized SEO strategy.
This includes all keywords of TikTok organic search on their pages and ranking high in all of them. Some keywords?
“put a finger down question”, “kings drinking game rules”, etc
So, put a finger down if you plan on starting your own app. If so, make sure you are subscribed to our newsletter. Where we share tips and tricks for viral app marketing.
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