Think arcade games, but 1v1, and the winner takes the prize.
Triumph is a skill-based gaming app where players compete in quick, arcade-style games to win real prizes.
One of its most popular games, BrickBreak, has gained traction on TikTok for its addictive gameplay.
Two players compete head-to-head, and Triumph makes money the way most casinos do:
Entry fees and tournament buy-ins.
The app was released in the U.S in 2022 , and Worldwide in 2023 (iOS)
After 3 years since the app launch on iOS , they finally reached #1 in Games/Casinos U.S…
…and are now testing Android BETA version.
They have done extremely viral videos, that followed the following strategy:
Their top 5 viral videos are all IG reels, uploaded during Summer 2024.
They are all short, faceless videos .Recording phone screens while playing brick breaker cash.
Some are just gameplay, while others have meme gifs:
Some of their extremely viral videos:
“comment TP for guide. wtf ????” 19.6M views. Hook “ what is this sh*t”
They create the illusion of having a specific strategy to make winning moves on the game.
Leading to winning games and consequently winning money through their app game.
And then they end the video with a CTA for a guide to farm engagement.
Here are other examples of how this format went viral:
#2 https://www.instagram.com/reel/C6XYV9eutmQ 14.3M
#3 https://www.instagram.com/reel/C8JlqAZoStG 9.6M
#4 https://www.instagram.com/reel/C9wxTtjox1e 5.2M
#5 https://www.instagram.com/reel/C8XDnXMorpE 3.5M
123M views and 202K comments across 20 accounts. ( mostly during 2024)
They have in total 20 accounts:
1 on YT (inactive)
5 on IG branded “triumph” + name
14 tiktok accounts
You can find all their accounts here
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