Tote: Smart Style Companion and RYN: AI Stylist are both AI-powered fashion assistant apps.
Tote launched first on December 2, 2024.
RYN joined the market later, on February 15, 2025, as the newer competitor.
So far, both apps are performing similarly, with under 5,000 downloads each and less than $5,000 in revenue.
Both apps are free to use.
Tote runs three accounts, starting with one created in 2024. Together, they’ve reached 1.2 million views.
RYN, launched in 2025, has one account with 79.3K total views.
Both apps make similar video content, but their formats look nothing alike.
Tote’s styling videos:
One video got 4,395 likes, 26 comments, 2,526 bookmarks, and 212.3K total views.
It’s a photo collage slideshow that requires some graphic editing skills.
The video opens with the hook, “A quick intro to the style being recreated,” then explains what the style is, why it works, and lists the clothing items used.
It feels like a Vogue magazine spread at first, with polished text and layout. After listing the pieces, it switches to four outfit photo montages that look like casual phone shots, then ends with the app logo.
The mix of editorial visuals and everyday photos gives it a nice balance between polished and relatable.
Festival outfit
This video earned 1,319 likes, 9 comments, 1,077 bookmarks, and 75K views.
It follows a similar slideshow format with a few small changes.
This time, a headshot video of the creator is added as a collage layer, and they narrate what’s happening, like mentioning the festival is Coachella.
The next slides look like magazine collages again, but each focuses on four pieces, such as four tops or four bottoms.
Each item is labeled by name, similar to how magazines feature products.
These videos clearly take some design skill to put together.
Using the same content, RYN presents it in a different way.
RYN shares outfit ideas but doesn’t stick to one aesthetic.
One video received 150 likes, 3 comments, 6 bookmarks, and 2,335 views.
It uses short headshot clips, similar to “Get Ready With Me” videos, with only background music and no voice-over.
The creators often reuse clothing pieces in different outfits. The casual phone-shot style gives their videos a relaxed, low-effort feel.
They start with a simple hook about what they plan to wear, like:
- “Day 10 of 10 transitional fall fits”
- “3 NYE OUTFIT IDEAS one top”
- “GO TO SUNDAY OUTFIT”
Founders Camryn Ellis and Kaeli Renee often appear as the models themselves.
Their videos are quicker and easier to make than Tote’s but don’t get the same engagement.
They also post about trending fashion moments.
Tote’s founder @katsheppard1 appears in event promos posted on both the brand’s page and her personal account.
These are straightforward headshot videos, filmed from the chest up, where she talks directly to the camera about an event.
The hooks include the event name, time, and location, all delivered in an informative tone.
These clips usually spark lots of comments.
Tote’s other founder, @gordonyl, is less active on the main page but runs his own account, @grdn.outfits, where he shares app-related content.
RYN doesn’t promote specific events but sometimes mentions major ones like the Met Gala.
One of their videos had only one comment.
Hook: “How I’m watching the Met Gala bc I refuse to waste any of the clothes in my closet.” The tone is light, ironic, and playful.
They also film street-style outfits with the same laid-back, low-key vibe.
Those videos have around 1,713 views so far.
A page that combines all the formats.
@toteuniversity is a new page for fans of Tote University. It combines both apps’ video styles but focuses on college fashion and topics.
The video using Tote’s format got 8,154 views, while the one using RYN’s format got about 470.
RYN’s videos are simpler to produce, but Tote’s content consistently earns more views and engagement. Still, both apps are making roughly the same revenue.
You can check the full collections: here for RYN and here for Tote.
To download the RYN app, click here, and to download Tote, click here.
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