This random girl built an astrology app to $70,000 MRR in 90 days…
…only from organic TikTok marketing.
Another content-to-commerce masterclass:
Starcrossed went live 90 days ago but her founder’s journey started 2 years back…
with her first post on tt@nedatheastrologer.
She had no app. She wasn’t selling anything…
She made videos about astrology.
Talking to camera. Bulk recording. With text hooks like:
“Men’s looks based on rising signs”
“Dating a Cancer man”
Clearly,
She already had in mind the love/dating x astrology niche.
In 18 months she did 163,600,000 views. With a recurring viral rate.
Then, 3 months ago, she launched Starcrossed:
On the week before the launch she posted a temporary link in bio
And started adding CTA to caption of videos.
“Personalized readings for $6.99, check link in bio”
Testing her audience for monetization and…
…her audience bit the bullet:
In just 3 months she went up to $70K MRR (iOS + Android)
Her pricing is higher ticket than usual astro apps:
Her app’s design is a mix between Co-star and The Pattern.
Clearly inspired by those VC-backed cos but solely:
targeting the sub-niche of love astrology & soulmates:
As soon as she launched, she started adding app name + cta to every single caption (besides link in bio)
And:
She kept pushing the same exact content style
In total, she has now 162M views in this account.
Using same old engagement hacks like: “forgetting” one of the zodiac signs:
Two other channels ran this exact same strategy successfully.
Life on Film:
And Bible(dot)ai:
If you’re building an Astrology app:
We’ve extracted 4K+ hooks+stats from viral videos from 1000s of astrology UGC accounts (it’s free):
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