18M out of a total of 18.4M views were pulled in the last 30 days on this startup’s TikTok account:
By the end of last year, Soundscape tiktok wasn’t working so good.
Almost all videos were getting less than 1K views.
by then,
The app was 4 months old.
They could’ve just quit.
But they doubled down and went all in.
And in the past 30 days, they exploded:
To 18M views (last month only). Only one account.
They got 40,000 downloads that month.
Now, check this out:
it all comes down to one video that made:
10M views
(warning: i suspect 20 to 25% of the views are from ads – most look organic)
Seen this go viral before…
Except that here, they’re literally just grabbing a random guy with a hood from their team in Sweden.
No need to push for realism.
Bottom line:
Copy others, it’s ok.
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