This OG language learning app just started doing UGC marketing and is already getting some early wins with only two creators.
They’ve got two full-time ambassadors, and one of them hit almost 1 million views across 26 short, text-based videos. That’s a solid start for a new account.
One video hit 338K views and even mentioned dropping HelloTalk directly.
Since big, established apps don’t really need to show their product much because people already know them, the skit-style videos work well here too. If they keep up the volume, add story-style content, and naturally mention HelloTalk, they could start competing fast.
The other account isn’t performing as strongly yet, but it’s still seeing some solid early traction.
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