“A vs B” cartoon split-screen slideshow format performs well, with 4.2 million views across 58 slideshows for this yet-to-be-released social media blocking app.
Slideshows usually get more views, but have lower engagement and conversions than actual videos, though they can still be powerful.
A strong contrast with a storyline that continues across the slides creates a well-executed comforting vs. anxiety vibe:
And a call to action, sometimes quite obvious:
It’s unclear whether this specific account performs well, but we’ve seen accounts scale using similar formats and many animated video variations.
The good thing is that these are easily repeatable programatically and scalable using AI models.
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