ICK – No Contact Tracker is a post-breakup companion app. It turns the no-contact rule into a visible streak.
Ick launched ~17 days ago and sits under <5K downloads/revenue.
Instead of building one branded page, they planned out a small creator network from the start: @theickapp, @itsyour_andi, @sarahspamsherlife, @brenda.pitton, etc.
They post about relationship trends (#him, confession POVs), keep the product invisible, and let creators post first-person micro-stories that mirror the moment you’d actually need a “no contact” counter.
And it works for now…
In the last 30 days they managed to hit 20.8M views with multiple 1M+ spikes.
The format they used:
- 0–2s tight selfie (moody room light), minimal movement.
- Big one-sentence confessional overlay (“when he starts crying because…”) or talk-to-camera with auto-captions.
- Trending sound (#him, sad edits) or quiet room tone.
- No product; sometimes a subtle brand handle or caption.
https://www.tiktok.com/@itsyour_andi/photo/7548135579297320200
1.4 M views
https://www.tiktok.com/@sarahspamsherlife/video/7552964654155222305
1.3 M views
Let’s see whether those 20.8M views will turn into installs and how if they’ll expand the creator network to keep the momentum.
You can track all their accounts here: https://app.shortimize.com/c/2b100yHbBF8QW7
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