No ambassadors, no UGC.
Just a 3-word hook on repeat that got them:
- 90K downloads & $10K MRR
- 55.4 million views
- from #400 to #60 on App Store
…all in the past 30 days:
66.6M views in total. 55.4M of which were reaped in the past 30 days. They’ve gone from #400 to #60 on the App Store (Graphics and Design) since April. But, this app has been around since 2023.
The concept of Wand-AI Canvas is that is uses AI and allows you to edit or draw anything you want into a photo. Their website states – “From sketch to fully rendered with AI in seconds”.
Which is exactly what they’re doing on TikTok and IG Reels:
8 accounts. All branded.
No ugc, no ambassadors.
Just faceless viral formats on repeat.
Starting with this single video that got 32.8M views:
On May 8th, they rode the Met Gala buzz with this hook on IG Reels:
“fixing met gala looks”
and they were content farming engagement by doing outrageous changes (last photo on the right):
This was their most viral video yet. Wand has been nailing the faceless in-app format series all through May. By using a 3-word hook, repeated endlessly:
The hook: Alter your reality.
Wand got five viral videos by using this hook.
They also do videos showing any recording of real life and using the Wand app to edit:
Take for instance these traffic sign edits which earned them 9.5M views across 5 videos. 4 on TikTok, 1 on Instagram Reels.
The secret is: You must find your staple format and keep the streak with trends when you see a good one.
This is the perfect format for any app you can demo with no intro or context. Directly triggers the “app???” comments.
As long as you can keep up with hot topics, you will be at the top of the For You page.
Want to read more AI hot topics? Check out how AI Friend apps are using TikTok.
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