Targeted AI meme does 17.8M on new brand account

This app just launched a new account: https://www.instagram.com/meeting.ai/reels/.

Its first video reached 17.8M views.

The video is a simple meme with an AI zoom and a direct, simple hook. There’s a lot going on that drove engagement, but mostly it’s a highly shareable concept in this remote era, even though people might know it’s AI-generated.