Guess who’s back: Taller scaled from about $10K MRR to $100K MRR and jumped from ~50K monthly downloads to ~130K in the last 30 days by sharpening a creator-driven repeatable playbook.
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Taller is an app that helps users maximize perceived height. Growth leaned heavily on short-form video and influencer partnerships. Two main accounts drove roughly 72M views; the brand exploded on IG Reels with ~70.7M views, ~119K followers, and 291 reels posted.
Early creative was all about a faceless “how to get taller” 4:4 format that scraped views but apparently underperformed on conversion (our assumption), so the team quickly moved on.
This year the focus shifted to reposted collabs with a simple serialized hook: “Day X of trying to grow taller.” Those clips repeatedly hit big and multiple posts pulled 6M+ views.
Actually, it’s clear that a some point along the way, influencer partnerships became the backbone of the distribution strategy. Tall creators (mostly the same handful) post their experiments and then the brand reposts the best clips from the main account to boost.
A second reliable variation runs direct how-to hooks like “how to get taller by ______”, and those also quickly became their best hits.
One influencer stands out for carrying the narrative: tt@beck13213 now promotes the app on practically every post on his own account.
Top hooks used by that creator include:
- “5 signs that you’ll trigger a massive growth spurt”
- “the most effective stretches to do for height growth ”
- “Day X trying to reach 7’0 / 213cm.”
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