Studley AI is building an ambassador army.
Over 100 tiktok accounts.
Already at 98 million views in < 6 months.
Volume play + format spin-off to StudyTok’s world domination:
Another study tool web app (flashcards, notes, etc).
They’ve scaled an ambassador program to 55+ accounts and generated 98,000,000 views so far.
They’re using this clever spin on the mainstream AI study tool playbook:
Most posts are slideshows (5-7 slides).
Each image shows a creator displaying their phone screen with a percentage grade.
The first one covers the face in shame, bad grades are associated with these hooks: “didn’t study,” “used ChatGPT,” “used Quizlet AI and her notes.”
Playing the competitor card and:
CTA with good grade + hook “used Studley AI and her notes”
3.8M views, 302K likes, 218 comments, 65K bookmarks
Another one, same format (below is the slideshow turned into video to fit X):
1.6M views, 70K likes, 228 comments, 29K bookmarks
They’ve been pushing this format in the past 30 days (posting 1-2/day on multiple accounts):
Zoom-in/out format also doing well, with 2 videos going viral in February (740K + 215K views).
Keep going and ask yourself:
“How do you have good grades when you never study?” or “How do you keep your grades so high?”
The second part is the app’s call to action:
Recently, they’ve been testing the CTA shift from app name to “me 10 minutes every night.”
Still showing laptop screen with Studley AI, but hooking the audience with a low effort/high outcome promise.
Found over 55 ambassador accounts (193 announced on waitlist):
At least 6 of them started posting <30 days ago (+2 started 10 days ago)
5,215,800 views & 92,355 bookmarks in total
Paying student creators a flat retention fee + viral bonus
All accounts seem like pure StudyTok UGC (no link in bio, name, etc)
And check this one:
tt@victorias.notes is a huge study tok account
130K followers & 49,971,900 views (organic, mentioning multiple apps)
But 3 weeks ago, became 100% ambassador account for Studley AI
Posting exact same grades slideshow format:
Finally, check the founder account tt@user121403121403.
Also going viral with the same format (2.5M slideshow in February).
But experimenting with others like this meme/prank format:
Video above was posted 6 months ago & got:
49.4M views, 6.3M likes, 12K comments, and 569K bookmarks.
So he did it again (exact same) but replying to a comment & adding the website CTA.
10.6M views, 473K likes, 1.6K comments, 51K bookmarks.
You can find all accounts in this Shortimize collection:
https://app.shortimize.com/c/2b10HYMxsEWg4h
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