We wrote about the format recently: https://www.socialgrowthengineers.com/the-great-lock-in. The great lock-in took over TikTok/IG with hundreds of videos.

A developer created a “life reset” app inspired by the trend, essentially cloning the Rise app concept and tailoring it to fit.

The app has already crossed $20K in revenue and 20K downloads in just 4 months since launch.
This proves that jumping on a trend with either a full app or even a single feature can pay off. The effect is even stronger with long-lasting or recurring trends that come back every year.

Their main account is mostly posting those slow-appearing reels (like the Stronger and Rise ones) and has pulled in 9.6M views over a 2–3 month period.


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