Mauricio Baron launched Prayer Lock at the end of April and rode a simple (and proven) idea into traction: pray to unlock the phone.
The app hit roughly 6 million views across 11 accounts and is pulling about 7,000 monthly downloads.
Two Instagram Reels accounts passed the 1M views mark by running faceless formats .
One account is using a repeated fade-in effect, gym-app style reveal, just like the ones used by Liftoff and Gymbros.
So far it scored 2.4M views since late May with lines like “you know the struggle is real if you’ve done these” (350K on that post alone).
The other account is recycling film and video clips, layering a Christian hook, and hit 1.4M views in total.
Every video carries a Prayer Lock watermark, which builds brand recognition, though the explicit download CTA on those reels doesn’t always feel optimized for conversion.
On TikTok he has slightly shifted the approach to UGC-style with two ambassador accounts post shocked-face videos with a question, recycling the same hooks and captions across uploads.
One of those posts, posted on Ashley’s account, became the #2 most viral video for the app at about 439K views.
The result is a classic volume-and-format strategy: multiple accounts, repeatable creative, recurring visual signals, and a tight product hook that fits a cultural moment.
It’s not the first app to push a religious-screen-time concept. A while ago, we wrote about Bible Mode, another app that was launched recently and that is competing for the exact same audience.
So the question is: who’ll take over this niche?
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