Self-care app TikTok UGC is back for round 2

Cub (the cozy self-care panda app) was pretty much off the map for months.

Over the last 30 days, Cub pulled 250.5K views, after nearly a full year of inactivity.

Their lifetime views now sit at 2.8M, but unlike before, their traffic comes from consistent, low-risk UGC instead of random spikes.

Views are relatively low, but its a comeback nonetheless.

4.6K views:

“They basically made a DUOLINGO for self-care.”

1.8K views:

“How did I not know about this food scanner that rewards you for eating what you love??”

1.8K views:

“I used to skip meals and pretend it was fine but Cub won’t let me ignore it.”

Same format, new hook each time but following the same structure: relatable problem → “this app fixes it”

Find their accounts here: https://app.shortimize.com/c/2b10Bym8pI7Ft0


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