Last time we saw Refinds, they were running five TikTok accounts, leaning on faceless, white-background lookbooks from @nicole.myyers.
That bet paid off because she’s now at 13.1M views.
Now, the network has grown by five more accounts and a new format is taking over the FYP: talking-head “Vinted hack” clips.
In the last 30 days, they pulled 3.5 M views with two different types of videos
First, we have tt@nicole.myyers still in the lead with 1.9 M views on faceless content and a sequence of clothing images edited over a white background:
https://www.tiktok.com/@nicole.myyers
and tt@mia.mcqueeen reusing the same format :
714 k views since the 5th of July
Meanwhile, a brand-new account launched just 22 days ago has already hit 1.1M views using a TikTok staple: tight close-up, “no one told me this” hook, and a quick Refinds demo.
https://www.tiktok.com/@thriftedbysofia/video/7554922848326896918
“3 years on vinted and no one told me this???”
Classic TikTok recipe: tight close-up + “wait…what?!” face → name-drop a big app → 3–5s screen recording that demos Refind’s features.
Their recent branded accounts have been reproducing the same format and it works:
https://www.tiktok.com/@tom_sry_/video/7533287042671758614
358.6k views
This account has been recycling the same format but every post; they recycle different faces.
https://www.tiktok.com/@amyypolly
We’ll see if this template converts beyond the spike…
Check their accounts here: https://app.shortimize.com/c/2b10Jvgd7Hq4Vm
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