Random Guy Built Two Brands and Nearly 1B Views Off One Meme Format

This random guy is close to 1 billion views.

He’s growing two brands from 2-sets of TikTok/IG accounts…

…all using a single, repeatable money-making format. Picture this:

Andy started playing around with posting random faceless Photoshop tutorials in 2022.

After a few dozen videos, that year, he made his first “AI” tutorial video which blew up to 2.2 million views:

Then he went full-on AI tutorials on TikTok.

In a span of 3 years, he stacked 400M views on TikTok alone.

He has reached 879M views across 6 accounts on all three platforms.

But AI tutorials only worked for a minute. He found this one format that changed everything:

Half-screen split, him talking to the camera at the bottom and an AI (or series of photoshopped screenshots) animation at the top…

…and full-on “memetic” storytelling format.

Like this one where he moves the Grand Mosque to Arab, Alabama:

And so on…

“I don’t know if you’ve hear but France wants the statue of Liberty back”

“Now that the US is gonna conquer Canada, we can all…”

“Can somebody tell me why they still have those paintings in the Sistine Chapel?”

Millions and millions of views:

And within this one format, he made endless outrageous stories with various different locations/monuments.

He’s playing on a few engagement baits making obvious mistakes like naming Africa, Europe, etc., as countries or saying the Eiffel Tower is in Italy. It’s brilliant…

But what’s more brilliant is how he turned those views into big bucks:

1. He’s monetizing this directly with paid partnerships:

Same format, but adapted to app/product.

In this case, Final Round AI: unemployment rates in Antarctica.

Now, Andy scaled by:

2. Building his own agency:

Charging for AI-animated TikTok videos for big brands like CeraVe, Fiverr, or Adobe.

Then he must’ve thought, “how can I monetize this even more?”

Then he popped up another brand new set of accounts:

And voilà, end of 2024:

3. he launches Uncle Spunk (dot) Com:

“An online website for men’s fragrances.”

I was like… wtf, Andy, what’s that move?? but man… he knows his viral marketing:

On this new account, he’s going even more f*up on the stories.

Random hilarious and outrageous “fun facts” or “crime stories”…

…where he mixes stories about smelling & showering in-between.

Yep, that’s how he will sell his flagrance. 62M views already on Uncle Spunk’s account:

Same strategy as those e-com brands do with mass-posting carousels or AI avatar random twisted stories where they insert their “shampoo” or “vitamin” brand at the end…

…turns out that Andy can sell absolutely ANYTHING with this format.

I’ve gathered all his accounts (TikTok/IG/YT) here. If you want to get a sneak peek:

https://app.shortimize.com/c/2b10mAvfKSFL26