> $5,500,000 in ARR
> 400,000/mo downloads
> #34 in Health & Fitness
> 6+ accounts on TikTok, Reels & YouTube
Pray’s faceless playbook to 1.4 BILLION views:
Pray is an old-school bible app released in 2017.
They’re doing over 5,500,000 in ARR (400,000+ monthly downloads)
I found 3 TikTok accounts with different approaches:
1/3
tt@pray
All videos are clipped from existing content : celeb interviews, podcasts, etc
Anything where they talk about God / Jesus
They clip, edit to b&w, add captions and add thumbnail with hook:
Reminds me of Hawk Motivation b&w editing over clips
Hook is a sentence from the interview over the picture of the celebrity/interviewee
Examples: “He loves us”, “Wait on God”, “God knows”, etc
Like this one: 2.6M views, 463K likes, 17.7K comments, 43K bookmarks
It’s a social media video of a kid talking about God
Then, they realized they had an opening for viral AI content:
2/3
tt@theaibibleofficial
Around 2y ago, they created this page
With a CTA to a different landing page for an AI Bible Daily Newsletter
Page follows this format => 295,972,800 views:
Hook “What people think [angels, God, Jesus, heaven, devil, etc] looks like
Next – AI video edits of ethereal/religious scenes
Most viral video => 33.5M views, 2.8M likes, 34K comments, 259K bookmarks:
3/3
More recently (7mo ago), they created a third acc (w/ a third landing page)
Pray News (tt@praynews), with daily Jesus/God related news
Similar clipping & b&w edits to #1:
Ex: “This family lifted up Jesus name and sickness left the room”
1.4M views, 285K likes, 6K comments, 19K bookmarks
Less viral, but here’s the crazy part:
Each of these accounts is replicated exactly the same on Instagram & YouTube
ig@pray & ig@theaibibleofficial => 968,300,000 views
yt@pray & yt@theaibibleofficial => 42,818,100 views
Building an insane organic content factory & iterating super fast:
https://app.shortimize.com/c/2a10wfk0G2P1lF
They’re ending the Pray News website + newsletter, as it never went viral
Perfect example of testing formats and ditching what does not work
On YouTube they also have long-form videos, some going viral with 150K views and 921 comments:
Faceless, 100% AI generated:
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