Happy Friday!
It’s Maria here, bringing you another round of week’s highlights in the world of TikTok consumer marketing.
Evry Jewellery, a family-owned business which scaled to over $15M in revenue, has struck gold with another format.
@britt.evryjewels landed three viral clips last week. Each one is only six seconds long, showing a celebrity and leading with the hook:
“pov: i found where to get [insert celebrity name] earrings so you don’t have to”
On another note, a classic style is back: the texting-plus-B-roll combo.
Plug AI (a Rizz AI competitor) pulled in strong numbers this week.
Needless to say, the weirder the plot, the higher the views. This one took the prize, with 732K views just 5 days ago, and a story of… I’d rather let you watch it.
Pray’s black-and-white edit clipping continues doing great, especially on Instagram Reels.
They have a huge audience (2.9M followers), that they grew from purely faceless content (full story here).
One clip posted seven days ago pulled in 966 000 views, 40K likes and about a thousand comments.
“God’s favor will get you in places…”
Just four days ago, the Apple Watch app StressWatch went viral again thanks to a new Spanish POV hook.
Letterloop also landed a breakout video this week with an interesting placement of a CTA.
It used a long hook with the founder’s POV, included a direct app mention in the middle, and showed a screenshot after the first three seconds:
Last but not least, some news for our old viral friend, the Veo3 Yeti.
They’ve begun monetizing the pages and are already landing paid brand deals.
Pretty wild, especially since the whole account is completely faceless and AI-generated.
This video pulled in 1M views and 13.5K bookmarks; promoting Ice Blankets:
See you next week on my FYP,
Maria,
from The Social Growth Engineers Team
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