Last time we looked at these apps, they were just starting to test UGC on TikTok: simple close-ups, emotional hooks, and a few creators running multiple accounts.
A few months later, their content is paying off.
Scroll your FYP right now and you’ll see it everywhere: someone staring into the camera, Apple Watch on wrist, saying something like “No way you’re using your Apple Watch without this app.”
These apps have been pulling millions of views in just a few months and it’s all built on one repeatable format. So what are you waiting for?
Pulsebuddy’s network has now cleared 2.3M views since launch (184 days ago).
This single account @marinapulsebuddy has done 2.0M views on its own.
https://www.tiktok.com/@marinapulsebuddy
That’s the format. And it’s quietly racking up millions of views across dozens of accounts.
Each clip follows the same formula:
- tight front-camera shot, watch visible
- hook that sounds like a friend sharing a secret
- quick flash of an app or feature
- short emotional payoff or tiny “a-ha” moment
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