In less than four months, this Portuguese UGC creator has pulled over 20M views for over a dozen different apps.
It’s been a while since we started seeing the shift in power in the UGC content scheme. Instead of app studios and agencies hiring young and often unexperienced creators, now the best of them are using their portfolio of proven experience and virality and booking clients instead.
We noticed Nessa pulling 500M views for three apps, then Mar bringing in 187M views for a bunch of similar ones.
They could be working together, and since then, they’ve both way surpassed those views and app customers.
Marina is now creating content for over ten apps.
Two of her most viral videos yet were for Stresswatch, one of the first Apple Watch apps to go viral on TikTok. We covered their strategy here.
You can track her accounts here and grab inspiration from her hooks (spoiler: it’s all in different niches) -> https://app.shortimize.com/c/2b10COfpX5eVqy
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