OG AI Study App Targeting Europe & making $4.2M ARR

Knowunity is at 1,500,000/mo downloads & $4,200,000 in ARR

Charting Top #15 in over 10 countries

The og AI Study tool reaping over 363,700,000 views on TikTok:

Knowunity is a huge study app tool launched in 2020.

Ranking on Education in top 15 in Europe:

#14 – Germany

#5 – Italy

#7 – Spain

#13 – France

#3 – Greece

#6 – Argentina

#5 – Chile …

They’re running 13 accounts per language on TikTok

Plus a handful of ugc ambassadors and scaling

In total, 363,700,000 views 29,700,000 views in the past 30 days alone:

tt@knowunity.uk has been posting this format non-stop since beginning of the year

Over 3,000,000 views in past 14 days:

Turning clips of the Hunger Games series into memes by framing in black background + adding funny white text hook

Most country accounts are either not active, low view or using paid ads

UK is top performing, but in markets like BR and RO some viral videos recently

Another faceless format (organic) that went viral lately

StudyTok slideshow w/ hook: “my grades before and after Knowunity”:

That video got 25.6M views, 241K likes, 1.3K comments & 66K bookmarks

Same format also went viral in the Romanian account

Started expanding to ambassador program but so far only 6 accounts

And only this one performing tt@laura.knowunity:

She’s been posting for 6 months now and reached 19M views

Content is faceful, hooks in german (a few in english)

“when you are choosing a graduation celebration dance thanks to knowunity” -> 1.6M views (march)

“GRWM while knowunity does my homework” -> 1.7M views (feb)

tt@diego.knowunity & tt@hanna_knowunity also had some viral videos but all older (> 6mo), same format as above

They’re reaching to so many countries both w/ branded and ambassador accounts, multiplying all content in different languages IG Reels & YT Shorts as well:

Larger apps are racing against competition and putting together ugc/ambassador networks to stay relevant

Branded content is no longer enough

Especially in the crazy crowded space of study apps

Another clever thing is they’re positioning themselves as the study app for European market

Keep this in mind if you’re struggling to squeeze your app into the US

There’s still international markets left to be dominated and it’s only getting easier for your competitors to tackle content there with AI