This is FlowRoll, a training companion app for Brazilian Jiu-Jitsu.
The app helps BJJ practitioners track, analyze, and improve their techniques.
Launched just three months ago, FlowRoll is still in the early stage of growth with low downloads and revenue.
But recently, it reached the top 100 in the Health & Fitness category across several countries for the first time.
The boost came after two TikTok videos performed well this month.
On October 3rd, they hit 168K views with a powerful combo:
“shocked face” format + “POV: YOU JUST FOUND THIS” hook
“POV: YOU JUST FOUND THIS AFTER TRAINING BJJ FOR 4 YEARS”
Just two days ago, another video brought in 45K views with a similar concept:
HOW did I train BJJ FOR 3 YEARS AND ONLY FIND THIS NOW
For now, FlowRoll still lacks a strong social growth system. The founder manages three accounts alone, and their current traction comes mainly from one successful strategy.
The app itself is promising, and the niche is very specific, giving it solid potential to grow with a more focused strategy.
Let’s see how they evolve from here.
Explore their collection here:
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