The app launched 3 months ago and has already pulled in 8.2M views, with one video alone hitting 4.7M.
Their approach is high-view, high-engagement content that doesn’t mention or show the app. This can work to boost visibility in the niche, but without strong comment CTAs, it risks bringing in little to no conversions.
For them, the two big videos probably didn’t move the needle much since there was no clear call to action in the comments.
They’ve tested gimmicks like “ummm you guys???” which drove some engagement, and they also leaned into the “fake dimples” trend with multiple videos.
Since the app is tricky to showcase directly, they’re now experimenting with faceless content.
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