Refeel is an AI therapist app designed for people who feel stuck in emotional pain, unstable relationships, or a constant fear of losing their partner.
The app features a mascot named “Zoé,” who acts as an emotional assistant.

Refeel launched in August and quickly reached 7K downloads within its first month.
It even peaked at #24 in France’s Health & Fitness category.
On TikTok, Refeel uses a faceless slideshow strategy — and it’s working.
So far, their videos have reached 1.6 million views.

Each TikTok account is branded as an ambassador, using the username format “name_refeel.”

The top-performing accounts have uploaded around 48 videos each.

Content strategy
Every account posts faceless slideshows using pictures of girls — and this approach has gone viral in two main ways.
The 2 slide picture + app combo
This is their most used and effective format.
The slideshow has just two slides:
- The first slide is an attractive girl photo paired with a catchy relationship or ex-related hook.
- The second slide shows the app’s mascot with a day counter.
Example: “According to the ‘September Theory’: either you fall madly in love again, or your ex ends up coming back before the end of the month…” 183K views
Long slideshows with relationship/ex tips
Another variation includes longer slideshows that share breakup or relationship advice before showing the app.
Example:
“6 mistakes girls make after going no-contact.” 120K views / 1 day ago
This format has been growing fast over the past few days.
The reply strategy
Refeel is smart about using comments to boost engagement.
Right after posting, their other accounts comment things like “What’s the app called?”
Then, all the accounts like those comments to push them to the top — creating organic curiosity and exposure.

A sucessful anonymous launch
Refeel hit 7K downloads in a month without any paid ads or UGC creators — just TikTok accounts and faceless slideshows.
They haven’t even gone viral yet, but several videos are already hitting 100K+ views.
It’s a great example of how to build an AI app using a zero-cost social strategy.
Check out their accounts and videos here:
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