16M views and nearly 750K bookmarks.
Triips is only just starting, with most of their creator accounts getting fewer than 60 views, but they’ve already found a stunning hook:
“I wish i could kiss the flight attendant that showed me about this”
It’s a perfect hook for an app that helps you find cheap flights. They nailed it and are repeating it until they get every bit of traction from it.
It feels like a TikTok-growth-powered version of Scott’s Cheap Flights and seems to be getting significant traction — at least on the views side.
The hook and the later part of the video, where it first goes through Skyscanner showing a flight like SF – Tokyo for $97 and then lands on the homepage of Triips, work splendidly.
They have other viral hooks like:
“Just found a ROUND TRIP flight to Tokyo for $103 instead of $978”
The second half of the video always stays the same.
They also do this comment placement where the branded page comments “It’s us!”
Smart trick — those comments often get 5K likes, rank at the top, and work because they make the brand feel way bigger than it actually is.
Triips is pushing hard with over 36 accounts. Things look promising for them. It’s still early, but they could carve out a niche no one else is dominating with short-form content.
Leave a Reply