A new social app targeting university campus students has been recently launched: LEMO Social.
It launched in September 2025, around 35 days ago.
Things have been slow so far, likely because even though it’s on the App Store, they haven’t done a full launch yet. A quick look at their website shows they’re still asking people to join a waitlist.
For now, they’re sticking to just one account, which has hit 505.6K views.
LEMO Social was founded by Jennifer Kramer and Annina Blumer, who met in college. They are also the ones running the brand account.
It looks like the typical TikTok-style influencer profile where they post updates about their lives, join in on challenges, and share fun content.
They experiment with different video styles, always making sure everything looks clean and eye-catching.
For now, no format stands out. They’ve been playing around with slideshows, made with Pinterest photos, with a high focus on brand aesthetic.
The most popular video on the page is a simple slideshow of restaurant photos in Zurich, with a basic hook.
The video has 35.5K views and 1.8K bookmarks.
It will be interesting to see how their content and approach will shift once they start addressing the app itself, and whether they’ll be able to transform pure “cool brand vibes” into actual downloads.
Check account’s full data here: https://app.shortimize.com/c/2b101kZU3Ohu3q
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