Sortd was released on May 16th 2025.
They’re currently running 3 founder accounts:
- @thesortdapp on TikTok => 592.2K views, 9.59% engagement rate
- @crushed_cayenne_pepper on TikTok => 38.1K views, 5.11% engagement rate
- @thesortdapp on IG Reels => 47K views, 2.27% engagement rate
They started posting in January, roughly three months before launch.
It’s a steady but slow start, especially considering the pre-launch ramp-up.
She’s doing an interesting blend of founder-led and Gen Z-led content, but the hooks aren’t optimized. They feel a bit too organic—more like something you’d post on a personal account.
They’re also still struggling to identify and hit the audience’s core trigger problem.
Do people care about never looking back at their old tiktoks again? Nope.
They’re triggered by what they lose by not having them organized.
- “Ran home to show my bf a video I bookmarked of a trend to do together but can’t find it???”
- “omg I just turned by TikTok bookmarks in a legit secret cookbook my mom and I use together now!!”
- “when you just spent the last 4h planning your summer glow up ALL with organized saved posts of TikTok and Reels”
You see what I’m saying?
Until next time, but before that, here’s Sortd Collection if you wanna keep an eye on them:
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