This journaling app used to run about a dozen accounts but has since stopped, and yet it’s still pulling 2.5M views with just one influencer. To keep growing, they leaned on a trend.
Even with that, downloads and revenue are still low, and you can see the kinds of formats they started with.
They later added the soulmate sketch trend to the app. It didn’t really fit the product, but it did bring in some views.
All of this points to clear struggles. It’s hard to see how they’ll move forward after stepping back from that feature and trying to return to their original idea. The 11 other non-branded accounts they used to run look like this:
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