Cheaterbuster is so back, although they never really left. Two weeks ago, they made a whopping 36M-view video with 19,100 comments!!
It’s the same skits they usually do — a cheater exposed on AirPlay TV followed by a skit discussion or confrontation. It’s very much the format they created and continue to use, but we’ve never seen such high views on TikTok from their creator network.
We broke down their strategy in detail here: https://www.socialgrowthengineers.com/i-found-your-dad-on-tinder.
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