Forty thousand downloads and ~$10K MRR six months after release, driven by one repeatable hook and a 15-account content push.
The founder Jay joined the niche where TripBFF and Going Solo have been for a while now.
Since then the network has racked ~16.7M views, 117.8K bookmarks and 22.9K shares across 15 accounts.
The core line is always the same.
“why stay at hostels if you can meet people anyway?” — with tt@jaysolotravel as the strongest account repeating one hook: “i’m never gonna stay in a hostel again.”
Some posts use a “social anxiety” variation.
Instagram mostly cross-posts TikTok content.
Videos are amateur, bulk-produced, and some are paid, but the approach generates the organic reach needed: bookmarks and shares suggest intent, even when raw engagement lags.
Stay tuned for the next move.
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