Dear Diary,
Today I found an AI wrapper app that got 22,209,757 views in 90 days…
No one had heard of them until the 25th of February. That’s when their first video goes viral on Instagram reels and reaches 9M views with this hook:
“I could kiss this girl on the lips who showed me this website”
But who is she?
She’s one of the first ambassadors of myentries(dot)ai, which claims to be “The world’s first AI-powered journal.” Basically, it allows you to go deeper with AI-enhanced journal entries and progress closer to your goals.
They started promoting their website on January 30th, with 28 new accounts across IG Reels and TikTok.
But then everything changed:
They realized if they had gone viral once, why couldn’t they do it again?
5 days later, they had reached 1.5M views with the same creator. She shows how “AI therapy is better than human therapy” with a screen recording of the website.
A couple viral videos later…
They decided to launch a mobile app on May 12th, and it’s already starting to get traction.
22,209,757 views since they started using ambassadors. All three of their top videos are on Instagram Reels. You should check all of them here.
Notice what they’re doing to scale posting…
They’re repeating their winning hooks across ambassadors and making the same hook go viral more than once.
- April 5th – 984K views
- April 8th – 1M views
Same account. Plus, proof you must ALWAYS do this one thing:
Read the comment sections.
There’s a clear pitfall highlighted (and liked) by hundreds of commenters.
“Chat GPT can do the same literally”
They’re not wrong, but here’s the thing:
If you wanna sell an AI wrapper, the competition will be stiff.
Make sure you can address why your app/solution is the better option for your use case. You can do this by replying to the comments with videos. Another option is to use one of our favorite hooks, the comparison hook.
The hook: I moved from Chat GPT to X app because of Y.
Want to read more about diary apps? Read about this other diary app that got 35M views from 7 videos.
Leave a Reply